Publisher Pedigree is entering the education sector with a new range of titles featuring content from educational publisher Letts.
The new range will use popular character brands to make learning fun for kids. Among the brands that will be included in the initial line are Barbie, Angry Birds, WWE, Shrek and Postman Pat.
The announcement comes on the back of Pedigree’s first foray into the education sector in 2014 that saw the launch of four titles in Argos and Sainsbury’s based on DreamWorks characters.
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