Pedigree Continues Smash Hits Partnership


Pedigree Books has announced plans to continue its partnership with classic music brand Smash Hits for a series of annuals that this year will focus on One Direction and Olly Murs.

Based on Smash Hits magazine, which was launched in 1978, the brand now includes a TV channel, digital radio stations and a dedicated website. Pedigree launched the Smash Hits presents One Direction Special sticker and poster activity annual in February and is planning Christmas annuals for later this year.