Pedigree Adds Digital Element to Annuals


Pedigree Books is adding a new augmented reality feature to its range of Gaming and New Media 2014 annuals, which will showcase top digital brands such as Annoying Orange, Cut the Rope, Angry Birds and Sonic The Hedgehog. 

The new AR technology will allow readers to download a special app onto their smartphones that will feature additional content such as extended character profiles, extra stories, puzzles and a make-your-own poster feature.