Paul McCartney Debuts Children’s Book

Musician Paul McCartney will release his first children’s picture book, Hey Grandude, via Penguin Books U.K.
License Global

July 5, 2019

Paul McCartney Debuts Children’s Book

MPL Communications, McCartney’s company, has appointed Bravado International Merchandising Group as its North American licensing agent.

Hey Grandude

is about an intrepid grandfather explorer and his four grandkids. With his magical postcards, Grandude takes his grandchildren on various magical adventures. The book, written by McCartney and illustrated by Kathryn Durst, will be released in September.

Along with the book, the McCartney brand continues to be used in diverse markets including Sony/ATV’s recent partnership with lifestyle brand Alex and Ani to launch

a new line of jewelry

inspired by the lyrics of McCartney and his Beatles cohort John Lennon.

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