is about an intrepid grandfather explorer and his four grandkids. With his magical postcards, Grandude takes his grandchildren on various magical adventures. The book, written by McCartney and illustrated by Kathryn Durst, will be released in September.
Along with the book, the McCartney brand continues to be used in diverse markets including Sony/ATV’s recent partnership with lifestyle brand Alex and Ani to launch
inspired by the lyrics of McCartney and his Beatles cohort John Lennon.
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