Mattel has tapped Parragon Books to develop a publishing program for its new toy brand Ever After High, which launched in October 2013.
Parragon is planning a full line of book and gifting items that will include activity books with added gifts, fill-in journals, royals and rebels fan books, novelty products and book and gift box sets.
The line will launch simultaneously in the U.S., Canada, the U.K. and Australia in August.
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