HarperCollins, in association with Vivendi and its licensing arm The Copyrights Group, will celebrate the 60th anniversary of A Bear Called Paddington through new content development, live experiences and merchandising.
Celebratory events include:
- Great Western Railway naming its new Intercity Express train after series author Michael Bond;
- A 300-piece exhibition in Japan;
- A special exhibition at The Eric Carle Museum in Amherst, Mass., which will run until October;
- “Paddington’s Marmalade Mission,” a Paddington Bear-themed ice show set to take place at Europa Park in Italy;
- A cine-concert event from StudioCanal and Vivendi, which will launch in London and tour various U.K. cities;
- Paddington classic concerts, a musical event supported with narration that will run from October to December; and
- A UNICEF partnership that made Paddington Bear a champion for child rights around the globe and a supporting character in the organization's campaigns.
- Additional deals include commemorative partnerships, limited edition and collectible products, new and refreshed classic lines, new publishing, special retail activities, anniversary windows, special events and more.
“We are well underway to becoming one of the major brands in entertainment engaging fans of all ages thanks to our long-term content development and our great partnerships. Vivendi’s various media platforms provide an opportunity for every member of the family to get to know Paddington in their own way,” says Sophie Kopaczynski, senior vice president, franchise management, Vivendi.
A Bear Called Paddington was first published in 1958 by HarperCollins Children’s.