Great Western Railway naming its new Intercity Express train after series author Michael Bond;

A 300-piece exhibition in Japan;

A special exhibition at The Eric Carle Museum in Amherst, Mass., which will run until October;

“Paddington’s Marmalade Mission,” a Paddington Bear-themed ice show set to take place at Europa Park in Italy;

A cine-concert event from StudioCanal and Vivendi, which will launch in London and tour various U.K. cities; 

Paddington classic concerts, a musical event supported with narration that will run from October to December; and

A UNICEF partnership that made Paddington Bear a champion for child rights around the globe and a supporting character in the organization's campaigns.

Additional deals include commemorative partnerships, limited edition and collectible products, new and refreshed classic lines, new publishing, special retail activities, anniversary windows, special events and more.