One Quarter of Kids Sales Are Made Up of These

A Wrinkle in Time

,

Coco

and

Agatha Christie

are coupled with an overall impact in the licensed publishing sector. The NPD Group found that licensed books, specifically, made up about 12 percent of industry sales.

This year’s study also dug into regional trends in the industry. The NPD found that National Geographic was the top-performing license in the Pacific region, Even After High was a leader in the Mountain region and Major League Baseball (MLB) was a leader in New England.