Content creation, distribution and licensing studio One Animation has secured a deal with leading independent preschool magazine publisher Redan Publishing to launch its global preschool comedy brand “Oddbods” in Redan’s Fun to Learn magazine titles this month.
“An important part of our strategy for ‘Oddbods’ is transporting the characters from the digital realm and into the physical world,” says Rob Spindley, senior vice president, business development, One Animation. “This new partnership with Redan Publishing will offer fans an exciting way to interact and play with their favorite ‘Oddbods’ characters beyond the screen, and we look forward to seeing the magazines hit shelves this month.”
“Oddbods” will feature in the monthly magazine Fun to Learn Favourites beginning July 16, followed by the three-weekly Fun to Learn Friends beginning Aug. 6.
In addition to “Oddbods” games, puzzles, word searches and coloring activities, the magazines will host competitions for readers to win “Oddbods” plush and dress up merchandise. The deal covers the U.K., Channel Islands, Isle of Man, Ireland, Australia and New Zealand.
Julie Jones, Managing Director at Redan Publishing, added: “When deciding on which new characters to add to our successful pre-school compilation magazines, we take into account how on trend the brand is, whether it will work from an educational standpoint and most importantly will it be popular with our readers,” says Julie Jones, managing director, Redan Publishing. “What attracted us to ‘Oddbods’ is the wonderful mix of unique characters. Every child will be able to relate to one of the characters and this encourages children to celebrate difference and individuality especially when it’s all presented in such a fun and humorous way.”