Nylon Launches Nylon Studios

The new division will be dedicated to producing live events, custom experiential activations, videos, original content, influencer marketing and creative design for

Nylon

’s brand partners.

“

Nylon

has a long-established reputation for executing custom programs for our clients, and with the launch of Nylon Studios, brands will benefit from next-level 360-degree capabilities, all amplified through our extensive digital and influencer network,” says Jamie Elden, president,

Nylon

.

To spearhead its new division, Kristin Welton has been promoted to service as vice president, Nylon Studios. In her newly created role, Welton will develop solutions that bring

Nylon

’s signature brand to its partners through a unique point of view.

“

Nylon

is emerging as a major player in the content space, and the appetite for ‘more’ originals from our audience has increased dramatically,” says Elden.