Children's publishing property Ninja Life Hacks has selected The Brand Liaison to lead its new licensing program, including publishing, toys, apparel, home and other key categories.

With more than 40 titles, Ninja Life Hacks is dedicated to empowerment and providing children with the skills to cultivate a growth mindset, develop confidence and grit and promote emotional intelligence.

Featuring 62 ninja characters, with 42 released to date, Ninja's include Positive Ninja, Angry Ninja, Kind Ninja and Focused Ninja.

"At this moment in time, the world needs Ninja Life Hacks more than ever," says Laurie Smith, strategic consultant, Brand Liaison. "Recent mental health research indicates that a number of factors can protect children from negative emotional wellbeing, including cultivating personal social and emotional skills like motivation, cooperativeness, and self-worth. Furthermore, high emotional intelligence leads to better decision-making in all aspects of life - financial, personal, and business. Ninja Life Hacks helps to strengthen children's mental wellness and prepare kids for life's challenges. We are honored to expand the reach of this very important franchise through licensing."

Immediate licensing opportunities to bring all 62 Ninja characters to life include publishing, plush (including weighted plush), stationery, activity sets, games and puzzles, toys and figurines, apparel, accessories, sleepwear, costumes, lunch bags, home and much more.