Nick Adds U.K. Pub Partner

Nickelodeon & Viacom Consumer Products has added Centum Books as a publishing licensee in the U.K. and Ireland.

April 6, 2018

Nickelodeon Viacom releases first “Paw Patrol” books in Russia, signs Centum Books.

As part of the partnership, Centum Books will produce a range of publishing products including story, annual, coloring and activity books for Nickelodeon properties such as “Dora and Friends,” “Dora the Explorer,” “Half Shell Heroes,” “Shimmer and Shine,” “SpongeBob SquarePants” and more.

The partnership will run through December 2018.

“Centum Books have already impressed us with their creative ideas for bringing our properties to the printed page and I am sure that they will prove innovative partners producing books that Nickelodeon fans will love,” says Marianne James, vice president, consumer products U.K. and Ireland and European retail sales and marketing, NVCP.

Meanwhile, NVCP has also released its first range of “Paw Patrol” books and magazines across Russia.

The first

Paw Patrol

magazine includes stories about the “Paw Patrol” pups alongside educational puzzles and games.

The

“Paw Patrol” book collection is part of a partnership between Pullman Licensing, NVCP’s official licensing partner in the region, and Egmont Publishing.