“As one of the first books many children are introduced t, and a character loved by all ages, ‘The Very Hungry Caterpillar’ is a perfect inspiration for children’s apparel,” says Mel Brown, design director, JoJo Maman Bébé. “We’re delighted to have the chance to bring ‘The Very Hungry Caterpillar’ to both our clothing ranges and our stores.”
The JoJo Maman Bébé collaboration comes on the heels of a string of other “Very Hungry Caterpillar” deals. Eric Carle’s book creation was also recently licensed for aPhilip Whitney line of home goods
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.