“Bakugan” is getting a publishing boost.

License Global

October 8, 2020

1 Min Read

Nelvana, international producer and distributor of children’s animated and live-action content, together with Spin Master, has announced its new publishing deal with Hachette Publishing for the franchise “Bakugan” in France.

The partnership kicks off with two book releases this fall. The first, “Le Bakugan Doré,” lands on bookshelves this month with a second release coming in December. 

“Building off the strong foundation our team has secured with prime broadcast placement on Gulli and Canal J and along with the support of Spin Master’s international rollout of toys, we are excited to launch a new publishing program for ‘Bakugan’ in France with Hachette,” says Mellany Masterson, head, Nelvana Enterprises. “Hachette’s leadership and expertise in publishing make them the perfect partner to bring the world of ‘Bakugan’ to more fans in new ways.” 

For the latest news in licensing from companies in this category, click here.


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like