April 6, 2018
National Geographic, a perennial global brand, is ramping up internally to focus on a worldwide push for consumer products and experiences.
National Geographic is leveraging the full power of its wide media and commercial portfolio, including the channels, magazines, books, maps, a kids' business, a travel business, social, digital, web and consumer products licensing, to evolve this powerful brand into meaningful experiences, products and content to reach explorers of all ages.
The brand's media platform is formidable, reaching 760 million consumers a month through its universal storytelling assets. According to National Geographic, its broadcast channel reaches 438 million households in 172 countries and 43 languages, has 54 million
By harnessing the full power of its media platforms, NGP is using its history, businesses and philanthropy to move beyond linear television and its flagship magazine to deliver experiences, products and content on all platforms. The company is committed to finding what it calls “The Curious Class” of consumers, where ever they are.
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