NatGeo Plans PetSmart Line


National Geographic and PetSmart have partnered to create a line of new pet products that will launch in spring 2014.

The range will be designed to offer pet owners a deeper connection to the natural world, with initial product focusing on specialty pets such as fish, reptiles, birds and small pets.

“Pets play an important role in inspiring people to learn about animals and their natural environments,” says Terry Garcia, executive vice president, mission programs and president, licensing, National Geographic. “Through this partnership, National Geographic will combine its extensive research with PetSmart’s deep commitment to pets and offer products that create fun, educational experiences for people and families who love pets.”

The line will include habitats, accessories and food and will be sold exclusively at PetSmart in the U.S., Canada and Puerto Rico. Each product will also feature information and educational content from NatGeo on pet diets, habitats and natural behaviors.

“National Geographic’s trusted reputation will enhance our customers’ experiences with fish, reptiles, small animals and birds in a new and authentic way,” says David Lenhardt, chief executive officer, PetSmart. “Whether it’s a habitat designed for better viewing or access to research about the animals’ lives in the wild, we hope to bring our pet parents new information and closer relationships with their pets.”

The National Geographic joins PetSmart’s growing roster of exclusive products, which also includes Martha Stewart Pets, Toys ‘R’ Us Pets, Bret Michaels Pets Rock and GNC Pets.