NatGeo Inks Beach Towel Deal

National Geographic has tapped Home Source International to develop a line of beach towels under its National Geographic and National Geographic Kids brands.

April 6, 2018

NatGeo Inks Beach Towel Deal

National Geographic has tapped Florida-based Home Source International to develop a line of beach towels under its National Geographic and National Geographic Kids brands for North America.

Under thes multi-year deal, National Geographic and Home Source will team up to launch a line of beach towels for kids and adults based on National Geographic’s photographic archive. The line will be available to consumers through retailers and trading partners in the U.S. in 2015.

“For more than a century, National Geographic explorers and photographers have traveled the world to capture stunning images and collect compelling stories,” says Krista Newberry, senior vice president of licensing, North America, National Geographic. “We are excited to work with Home Source, one of the leaders in the textile industry, to bring some of this incredible photography and artwork to consumers on beach towels.”

Net proceeds from the towels will support exploration, conservation, research and education programs.

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