April 6, 2018
Agency will now represent the brand in new categories, territories.
IMG has represented the National Geographic brand in the luggage and travel bag categories outside of North America since 2013. The new multi-year agreement expands this relationship across all principal product categories worldwide, with the exception of toys and games.
“National Geographic consistently ranks as one of the world’s most trusted and recognized brands, and we believe that represents a huge value proposition for our partners,” says Declan Moore, chief media officer, National Geographic. “IMG has helped us develop relationships that promise to grow our brand and expand to new markets. We are excited to continue to build our consumer product portfolio as we extend our relationship with IMG to include additional product categories such as footwear, eyewear, apparel and food and beverage.”
Net proceeds from National Geographic’s licensed productssupport the society’s non-profit work in exploration, conservation, research and education.
“We are very grateful for the confidence placed in us and are incredibly pleased to be part of, and contributing to, National Geographic’s new plans and organization," says Bruno Maglione, executive vice president, WME/IMG and president of licensing, IMG. "It is difficult to think of a brand as globally powerful and meaningful as National Geographic, and I am confident consumers will embrace products that deliver on the many values it stands for.”
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