NatGeo and WSJ Team to Make Biz Trips Fun

National Geographic and The Wall Street Journal have teamed up for Far & Away, a new print publication specifically for business travelers.
License Global

May 11, 2018

NatGeo and WSJ Team to Make Biz Trips Fun

National Geographic

and

The Wall Street Journal

have teamed up for

Far & Away,

a new print publication specifically for business travelers.

Far & Away

will marry

The Wall Street Journal

’s global insights to the visual storytelling of

National Geographic

and deliver reports on cultural experiences, travel strategies and insider intelligence for business travelers.

The new publication will aim to “celebrate luxurious escapism, intelligent adventure, cultural exploration, and urban discovery for an elite audience of global travelers that are culturally engaged, news-minded, thought leaders,” according to a company statement. 

“I travel around the world for business, and when I can, I stay to have some fun,” says Susan Goldberg, magazine editor-in-chief,

National Geographic.

“The editors have approached business­ travel hubs as launch points for personal travel, aligning with the current travel trend of combining business and leisure trips into one.”

In addition to the print magazine, the inaugural

content rolls out on NatGeoTravel.com/farandaway as well as promotion across

National Geographic

’s social channels.

The first issue of

Far & Away

will be distributed alongside the May 19th edition of

The Wall Street Journal.

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