Children’s brand takes on adult problems like office parties and motherhood in new gifting series.
Targeted at the adult gifting market, the initial line includes four titles that will be available in November:
Little Miss Shy Goes Online Dating, Mr. Greedy Eats Clean to Get Lean, Mr. Happy and the Office Party
Little Miss Busy Surviving Motherhood
The books have been created in partnership with the Hargreaves estate and brand owner, Sanrio.
“We are absolutely delighted to be publishing our new official series of
Mr. Men & Little Miss
titles for this Christmas, bringing these much-loved characters to an older audience as they brave the adult world,” says John Packard, Publishing Director, Brands and Licensing, Egmont Publishing.
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