Mr. Men Little Miss Tackles Grown-Up Woes

EUROPE- A children’s favorite for generations, Sanrio’s Mr. Men and Little Miss brand is now targeting grown-ups with a series of new titles from Egmont Publishing that tackles issues foreign to younger audiences such as online dating and eating clean.

April 6, 2018

Mr. Men Little Miss Tackles Grown-Up Woes

Children’s brand takes on adult problems like office parties and motherhood in new gifting series.

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Targeted at the adult gifting market, the initial line includes four titles that will be available in November:

Little Miss Shy Goes Online Dating, Mr. Greedy Eats Clean to Get Lean, Mr. Happy and the Office Party

and

Little Miss Busy Surviving Motherhood

.

The books have been created in partnership with the Hargreaves estate and brand owner, Sanrio.

“We are absolutely delighted to be publishing our new official series of

Mr. Men & Little Miss

titles for this Christmas, bringing these much-loved characters to an older audience as they brave the adult world,” says John Packard, Publishing Director, Brands and Licensing, Egmont Publishing.

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