Children’s brand takes on adult problems like office parties and motherhood in new gifting series.
EUROPE- A children’s favorite for generations, Sanrio’s Mr. Men and Little Miss brand is now targeting grown-ups with a series of new titles from Egmont Publishing that tackles issues foreign to younger audiences such as online dating and eating clean.
Targeted at the adult gifting market, the initial line includes four titles that will be available in November: Little Miss Shy Goes Online Dating, Mr. Greedy Eats Clean to Get Lean, Mr. Happy and the Office Party and Little Miss Busy Surviving Motherhood.
The books have been created in partnership with the Hargreaves estate and brand owner, Sanrio.
“We are absolutely delighted to be publishing our new official series of Mr. Men & Little Miss titles for this Christmas, bringing these much-loved characters to an older audience as they brave the adult world,” says John Packard, Publishing Director, Brands and Licensing, Egmont Publishing.