Global brand management and licensing agency Moxie & Co. has been selected to serve as exclusive licensing representative on behalf of Albert Whitman Media.

Moxie & Co will introduce licensees to the library of Albert Whitman & Company published works, including The Boxcar Children.

“Recognized as a specialist in the licensing of story-driven properties on behalf of major publishing companies and individual authors, Moxie & Co. was our top choice in representing the licensing of our literary brands to the consumer products community,” says Attila Gazdag, president, Albert Whitman Media. 

Albert Whitman & Company established Albert Whitman Media in 2021 to launch the publisher’s titles into original production for all areas of broadcast, cable and streaming media worldwide. In addition, AWM is establishing subscription-based digital platforms for Albert Whitman & Company’s library of books, aimed at enhancing children’s literacy and reading comprehension levels, as well as teaching English as a second language to non-native speakers. The publisher of The Boxcar Children since 1942, Albert Whitman & boasts a roster of authors and illustrators and a catalog of more than 1,000 books in print.

“Albert Whitman & Company ranks among the most trusted independent publishers of children’s books,” says Arlene Scanlan, company partner, Albert Whitman & Company. “We are excited to work with Attila and his newly established Albert Whitman Media to create a broad array of unique opportunities for licensees across all key consumer product categories.”