For the fourth time in a row, Mind Candy and SkyJack Publishing’s Moshi Monsters Magazine is the best-selling monthly children’s magazine in the U.K., according to the new ABC Consumer Magazines report.

The magazine, which launched in February 2011, now reaches a circulation of 231,811, a 40 percent increase from last year.

Each issue features comic strips, competitions, free gifts, puzzles, Moshi hints and tips, character fact files, user-generated content and unique codes that unlock online Moshi Monsters content.