License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Moomin Wraps Up Gift Line

 Moomin Wraps Up Gift Line
EUROPE–Moomin Characters has signed an agreement with greetings company Gemma International for a range of greeting cards, wrapping paper and gift packs inspired by the classic Finnish characters.

The classic character will appear on a new line of wrapping paper, greeting cards and more.

EUROPE–Moomin Characters has signed an agreement with greetings company Gemma International for a range of greeting cards, wrapping paper and gift packs inspired by the classic Finnish characters.

Caroline Mickler, the brand’s U.K. licensing agent, brokered the deal.

The new line of goods will feature specially selected imagery from the Moomin archives across a range of greeting cards, gift wrap rolls and sheets, gift tags and gift packs.

“We are so excited and pleased to be partnering with Moomin, a brand loved and admired by all ages,” says Tim Rudd-Clarke, licensing director, Gemma International. “Moomin is a fantastic addition to our portfolio and we’re thrilled to be able to offer a wonderful range of Moomin greeting cards and gift packaging to our customer base. We very much look forward to working with such a classic brand.”

The Moomin line will be available at retail from summer and fall of this year.

Meanwhile, a new “Moomin” animated TV series is slated to launch in 2019.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish