The classic character will appear on a new line of wrapping paper, greeting cards and more.
Caroline Mickler, the brand’s U.K. licensing agent, brokered the deal.
The new line of goods will feature specially selected imagery from the Moomin archives across a range of greeting cards, gift wrap rolls and sheets, gift tags and gift packs.
“We are so excited and pleased to be partnering with Moomin, a brand loved and admired by all ages,” says Tim Rudd-Clarke, licensing director, Gemma International. “Moomin is a fantastic addition to our portfolio and we’re thrilled to be able to offer a wonderful range of Moomin greeting cards and gift packaging to our customer base. We very much look forward to working with such a classic brand.”
The Moomin line will be available at retail from summer and fall of this year.
Meanwhile, a new “Moomin” animated TV series is slated to launch in 2019.
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