YouTube star Michelle Phan has announced her newest endeavor, an original comic series created in partnership with the digital comic service Line Webtoon.

April 6, 2018

2 Min Read

Entrepreneur, beauty maven and YouTube star Michelle Phan has announced her newest endeavor, an original comic series created in partnership with the digital comic service Line Webtoon.

Set to launch on the Line Webtoon platform this fall, Phan’s series The Enchantress will be a 26-chapter story about a near-future world of oppression, where elemental magic and ancient alchemy in the hands of one hero may save humanity.

“Most people think of me as a makeup guru, but might be surprised to know I’m also a trained artist and a huge comic book fan,” says Phan. “The Enchantress is my passion project that has been brewing since I was 11 and I’m so excited to finally pursue this dream of mine. As a digital native, it made perfect sense for me to choose a digital platform for this project, and Line Webtoon was unquestionably the right place for me to create my own story that I could share with comic readers everywhere.”

In support of the new partnership, Phan be a panelist at Line Webtoon’s Comic-Con  International panel event, "The Future of Comics in a Digital World," taking place later this week in San Diego, Calif.

Established 10 years ago in Korea, Line Webtoon launched in the U.S. in 2014. The partnership with Phan is part of a new expansion effort by the service, focusing specifically on female creators (more than 48 percent of Line Webtoon's users are women).

“With our female readers accounting for about half of our audience both in Korea and the U.S., along with Michelle’s dedicated fan base, Line Webtoon is very excited about this partnership and the content our readers will get to experience,” says JunKoo Kim, founder and head, Line Webtoon. “With Michelle’s unparalleled creativity and deep-rooted passion for comics, her work will be an exceptional addition to Line Webtoon.”

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