MGA Entertainment, Egmont Launch Poopsie Mag

Poopsie-branded mag is the latest addition to Egmont’s portfolio.
License Global

October 22, 2019

MGA Entertainment, Egmont Launch Poopsie Mag

Egmont Publishing and MGA Entertainment have partnered to launch the

Poopsie Slime Surprise

magazine. Aimed at readers ages 6 through 9, the magazine will bring the Poopsie brand attributes of unicorns, fantasy and rainbows to life. Poopsie Slime Surprise products marry the world of unboxing surprises, pop culture and parody references.

The debut issue will feature surprises, puzzles, posters, games and will be accompanied by free gifts.

Egmont is a leading publisher for girls’ magazines, with titles such as the pre-teen magazine

Go Girl

. The Poopsie brand has proven to be a hit with kids, with the Poopsie Surprise Unicorn selling out worldwide after one month on the market, according to Egmont.

“We’re thrilled to be entering into a new partnership with MGAE, who has proved themselves to be trend-driven pioneers in the toy market, championing innovation in both products and packaging,” says Laura Adnitt, magazines publishing director, Egmont. “The Poopsie brand has been a huge success in the

U.K. market, and we know that fans will love learning more about their favorite Poopsie characters through this unique magazine.”


Poopsie Slime Surprise is available on magazine stands now.

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