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Metrostar Builds Dear Zoo in U.K.

Metrostar, licensing agent for Macmillan Children’s publishing brand Dear Zoo, has signed a raft of new licensing deals in support of the pop-up book.

To further promote author Rod Campbell's library of titles, Macmillan Children’s Books has created an umbrella brand Dear Zoo & Friends that will get a website in the spring and a stage show later in 2015.

“The growth in Dear Zoo's book sales, distribution and brand profile has inspired our licensees to develop and grow their product portfolios," says Claire Potter, managing director, Metrostar. "Dear Zoo will have three toy collections at U.K. Toy Fair, and there are new licenses and further new products in the pipeline. 2015 is set to be Dear Zoo's biggest year in licensing to-date."

Among the new licensing additions are:

  • Milly & Flynn plans to launch a new range of Dear Zoo wooden toys at U.K. Toy Fair in January. The initial range includes a shape sorter, a peg puzzle, wooden play blocks and push and pull along toys. The wooden toys join Milly & Flynn line of puzzles and games for the brand.
  • Robert Frederick will launch a Dear Zoo storage and stationery collection in February that includes branded storage boxes, art and stationery sets, notepads, memo blocks and albums.
  • Long-time licensee Paul Lamond Games has added a new Dear Zoo dominoes game alongside its range of jigsaws.
  • Master plush licensee Aurora continues has partnered with Macmillan Children’s to develop a book-plus-plush gift set.

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