Metrostar, licensing agent for Macmillan Children’s publishing brand Dear Zoo, has signed a raft of new licensing deals in support of the pop-up book.

To further promote author Rod Campbell's library of titles, Macmillan Children’s Books has created an umbrella brand Dear Zoo & Friends that will get a website in the spring and a stage show later in 2015.

“The growth in Dear Zoo's book sales, distribution and brand profile has inspired our licensees to develop and grow their product portfolios," says Claire Potter, managing director, Metrostar. "Dear Zoo will have three toy collections at U.K. Toy Fair, and there are new licenses and further new products in the pipeline. 2015 is set to be Dear Zoo's biggest year in licensing to-date."

Among the new licensing additions are: