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Meredith Takes on Martha Stewart Mags

Meredith has acquire the rights to Martha Stewart Living Omnimedia's Martha Stewart Living and MarthaStewart.com in a new, 10-year licensing agreement.

April 6, 2018

1 Min Read

Meredith has acquired the rights to Martha Stewart Living Omnimedia's Martha Stewart Living and MarthaStewart.com in a new, 10-year licensing agreement.

Under the terms of the deal, Meredith will lead sales and marketing, circulation, production and other non-editorial functions of Martha Stewart Living and Martha Stewart Weddings magazines. MSLO editorial team will continue to create the publications' and website's content.  Meredith will also assume responsibility for the sales and marketing of both magazines' websites and related assets, including their video library.

Meredith will begin delivering editions starting with the February 2015 issue of Martha Stewart Living and the winter 2014 special issue of Martha Stewart's Real Weddings.

"This is a winning arrangement for both companies and their respective shareholders, as well as advertising clients and consumers alike," says Stephen M. Lacy, chairman and chief executive officer, Meredith. "We will leverage Meredith's tremendous expertise and scale in the magazine and digital fields with the award-winning multi-platform content created by the Martha Stewart team. The change will be invisible to the consumer, and strengthen the Martha Stewart brand in the advertising marketplace."

For insight into Meredith's brand licensing business, check out the May License! Global cover story "Beyond Publishing."

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