Eight frozen meals from Bellisio are now available in more than 5,000 stores across the U.S.
Media and marketing company Meredith Corporation has tapped Bellisio Foods to introduce EatingWell frozen entrees.
Bellisio’s range of EatingWell entrees includes eight meals such as cherry port pork, Indian-inspired chicken, Vermont cheddar mac and cheese and Korean-inspired beef, among others.
Meredith and Bellisio also collaborated with EatingWell on product development and ingredient selection to ensure that all of the recipes meet the “better-for-you” parameters of the EatingWell brand.
This is Meredith Brand Licensing’s first expansion into the consumable food category for retail.
“We have great faith in the growth potential of the EatingWell brand to expand from its strong media footprint into food products and beyond,” says Elise Contarsy, vice president, Meredith Brand Licensing. “It delivers a trusted name and an accessible, healthy point of view. We are thrilled to be partnering with such a reputable, high-quality company like Bellisio to bring such great-tasting food to consumers with easy and convenient frozen entrees.”
The EatingWell frozen entrees are now available throughout the U.S. including grocers such as Associated Food Stores, Food Maxx, Fred Meyer, Fry’s Stores, Giant Eagle, Jewel-Osco, King Soopers, Kroger Stores, Lucky Market, Lunds Byerlys, Meijer, Pick N Save, Quality Food Stores, Ralphs Fresh Fare, Ralphs Grocery, Save Mart, Schnucks, Smith’s Food and Drug, Smith’s Marketplace, SpartanNash and Wegmans, as well as at select Albertsons, Safeway Stores and Walmart locations.
“We are excited to officially launch EatingWell frozen entrees and to fill a long-existing void in the marketplace for delicious, authentic and convenient frozen food products that fit consumers’ healthful lifestyles,” says Jeff Tuttle, senior vice president, innovations, Bellisio Foods. “We strongly believe consumers will respond favorably to our meal choices, our ingredient selection and the EatingWell brand name, plus the degree of transparency we’re bringing to market, from packaging to ingredients.”