The world’s second largest licensor adds another magazine brand to its extensive portfolio.
NORTH AMERICA–Meredith, the world’s second largest licensor according to License Global’s annual Top 150 Global Licensors report, has launched a new magazine, called Hungry Girl, in partnership with Lisa Lillien, creator and founder of the Hungry Girl brand.
The new magazine will be a quarterly publication that covers a range of topics including cooking trends, diet tips, food myths and more. Regular columns will include “Hungry Girl How-To: Step-by-step guides to the hottest cooking trends,” “Success Stories: Real-world accounts from people who won their battles with the scale” and “Super Sleuth: Mythbusting and eye-opening information about food & diet facts and fallacies.”
"I couldn't be more excited about this new venture and the opportunity to bring the Hungry Girl audience fresh content in a completely new format," says Lillien. "I actually started my career as a magazine editor, so I'm thrilled to be going back to my roots."
Launched by Lillien as a daily lifestyle e-mail service, the Hungry Girl brand’s portfolio 12 cookbooks and nearly 3 million email subscribers and social media followers.
"Lisa and her team have built a large and engaged audience for the Hungry Girl brand. Her successful books and large digital following provide a great foundation for the launch of a magazine," says Scott Mortimer, vice president and group publisher, Meredith. "The magazine is full of great ideas and is the perfect extension of her brand."
The Hungry Girl magazine will be available on newsstands on Jan. 16. The publication is also available for pre-order on Hungry-Girl.com.