Meredith Corporation is launching Meredith Innovation Group, a new business endeavor centered around consumer product development and innovation.
The group will also include Meredith Product Studio, Meredith Voice Network and Meredith Smart Codes. Meredith Product Studio leverages the media group’s first-party data and insights, editorial powers, retail know-how, creative abilities and more to create direct-to-consumer products.
It will partner with The Foundry, Meredith’s in-house creative and content agency to expand into new markets.
Meredith Voice Network consists of voice and audio experiences influenced by Meredith's premium editorial content and consumer utilities for advertisers on over 40 websites, podcast platforms, social media and voice assistants such as Amazon Alexa and Google Assistant.
Meredith Smart Codes will use QR code technology so readers can use their smartphones to scan magazine pages across the Meredith portfolio and connect to digital experiences while generating enhanced ad performance and attribution data for advertisers.
“Everything we do at Meredith is founded on our deep, proprietary consumer data and insights, and these new offerings extend the value, utility and reach of our brand portfolio,” says Jon Werther, president, Meredith National Media Group. “We continue to enable cross-platform experiences, including print-to-purchase experiences, unlocked through Meredith Smart Codes, and extend our trusted content for time-strapped consumers whenever and wherever they are, including smart speakers and on smartphones.”