Publisher teams with the YouTube brand “What’s Up Moms" to reach Millennial parents.
, Meredith Corporation, has entered into a multi-channel partnership with “What’s Up Moms,” a parenting brand and YouTube channel, to create and distribute lifestyle content to their combined audiences.
Under the agreement “What’s Up Moms” co-founders Elle Walker, Meg Resnikoff and partner Brooke Mahan have been named as contributors to
magazine. They will write a bi-monthly column as well as contribute other content beginning this May. Their column will cover meal planning, home hacks, DIY décor and more.
In addition to contributing to
, “What’s Up Moms” will create a new digital video series for Parents.com. The series will cover topics that appeal to most modern parents using humor to navigate the challenges of raising children.
"This content partnership is just one of the many innovative ways we are expanding our connection with the 26 million Millennial women that Meredith reaches every month,” says Kim Martin, chief strategy officer, Meredith.
Meredith also said that it will also soon be announcing other new partnerships and products that will grow its leadership among media companies that reach the Millennial female audience.
“What’s Up Moms” features how-to and short-form comedic videos and is one of the top parenting brands and networks on YouTube with more than 1 million subscribers and more than 35 million views per month.
Meredith’s partnership with “What’s Up Moms” is part of the company’s initiative toexpand its multiple franchises beyond publishing
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