Mercury Plans AR Moshi Books

The publisher recently announced the launch of its new augmented reality book brand, Incredebooks, and plans to bring the AR experience to its new Moshi Monsters line as well.

The

Moshi Monsters: Color Alive

book series will transform an everyday coloring book into a fully customizable, augmented reality action game, bringing children's creations to life in the virtual world. 

The series will debut in stores across North America in the third quarter.

Additionally, the company announced its first book series in the Incredebooks line, 

Funny Fables

, based on iconic children’s fairy tales.

Featuring reimagined story lines for today’s young readers, classic tales such as

Little Red Riding Hood, Jack and the Beanstalk, Goldilocks

and

The Three Little Pigs

will be transformed into fully immersive experiences.

Each book holds the key to unlocking

Currently featured across Canada at Walmart Superstores, Mercury Inpress will debut a second Incredebooks release in the fourth quarter, also with a mass market retailer in Canada, followed by 2015 rollouts throughout the U.S., Mexico and Latin America.

“With an army of programmers, artists, writers and 3D artists under one roof, we were able to build something completely unique and functional for retail, a feat which has rarely been accomplished within the augmented reality realm since its inception," says Reuben Anand, president, Mercury Inpress. "We are delighted to have signed our first licensing agreement with Mind Candy to develop a series of next generation coloring and activity books for Moshi Monsters sure to entertain any number of the 80 million registered users of the brand’s website.”