Rodale has appointed London-based brand licensing consultancy Golden Goose to build a licensing program for its Men’s Health magazine in Europe.

“Health and fitness are going to be even higher on the agenda in the next few years, and these Men’s Health licensed products will provide fitness and health conscious men with the tools they need to look and feel better about themselves,” says Adam Bass, managing director, Golden Goose.

Golden Goose is now working on range of branded products, planned for January 2014, which will include fitness equipment and nutritional products, with a broader range of categories in development.

“Men’s Health is an international publishing phenomenon, and we are confident that, with their understanding of brands, very strategic approach and experience in fitness, nutrition and health, Golden Goose will quickly establish a significant licensing program for the Men’s Health brand across our strongest European markets,” says Rob Novick, senior vice president, international, Rodale.