Box Out Group will pack and ship subscription boxes for Rodale’s men’s magazine.
Rodale has partnered with The Box Out Group to produce the first-ever Men’s Health subscription box.
The new subscription boxes will include fitness, nutrition, grooming and tech products that are featured in Men’s Health and selected by the magazine’s editors.
For the first box, the editors have selected 11 items such as Zing Socks, Recipe for Men under eye gel, Fatman’s beef jerky and an XD aluminum handle jump rope.
“We are excited about the opportunity to partner with Men’s Health editors to curate a new path in the evolving subscription box industry,” says Darrel Branch, chief executive officer, Box Out Group. “Our company chose to collaborate right out of the box with Men’s Health because the brand is the leading authority for the successful man’s lifestyle, helping him address his needs and desires in fitness, nutrition, fashion, grooming and technology, which for us is a primary focus of our venture.”
The Wildflower Group, Rodale’s licensing agency, brokered the deal.
“The items in every Men’s Health Box are selected with great care to ensure that we meet the expectations and maintain the trust of the Men’s Health reader,” says Kevin LaBonge, executive director, business development and global licensing, Men’s Health. “Through partnerships with like-minded companies such as the Box Out Group, we are able to create new, innovative products and services for our audience that are core to the Rodale mission of helping people live happier, healthier lives.”
The Men’s Health subscription boxes will be released four times a year. Consumers are able to subscribe to the service online at MensHealth.com/Box.