Maxim Turns the Page on Events

Maxim

’s main events—the

Maxim

Hot 100, Halloween and Big Game parties— as well as build and create digital, social and experiential brand activations and live experiences, secure talent and musical performances.

Now referred to as “

Maxim

Experiences,” the events will mirror the fantasy and aspirational elements of the

Maxim

brand. In addition, Lagardère Sports and Entertainment will market and sell the events, in respect to partnerships and tickets.

all three events.

“We are excited to partner with Lagardère Sports and Entertainment and Rooftop2 Productions to elevate the

Maxim

brand through these three large-scale event experiences,” says Robert Price, chief operating officer,

Maxim

. “Launching with The

Maxim

Hot 100 event on July 21 in Los Angeles, followed by

Maxim

’s Halloween event and culminating with the legendary

Maxim

Big Game Weekend in Atlanta. We look forward to bringing the

Maxim

brand to life for our readers and trusted partners.”