Mattel, TOKYOPOP Partner for Hot Wheels and Barbie Manga-Style NovelsMattel, TOKYOPOP Partner for Hot Wheels and Barbie Manga-Style Novels

Mattel and manga and anime media brand, TOKYOPOP, have announced a partnership to create original manga-style graphic novels for children ages 8-12 based on the Hot Wheels and Barbie brands. The first titles are set to debut in print in 2026. 

The collaboration will bring original stories and artwork to both franchises, aiming to introduce the brands to new audiences in innovative formats and engage younger readers. The brand's rich history will inspire the Hot Wheels series, while the Barbie stories will introduce new characters and adventures. 

“Hot Wheels and Barbie have long been symbols of storytelling, creativity and inspiration, engaging audiences across generations,” says Ryan Ferguson, global head, publishing, Mattel. “We are thrilled to partner with TOKYOPOP and expand these iconic franchises through captivating stories, bringing new adventures to fans.” 

“Hot Wheels and Barbie are two of the world’s most adored toy and entertainment brands, and we are excited to partner with Mattel to develop and publish new original manga-style graphic novels,” says Marc Visnick, chief operating officer and publisher, TOKYOPOP. “TOKYOPOP’s catalog is renowned for bestselling titles featuring notable characters for readers of all ages. Adding Barbie and Hot Wheels to our roster brings an exciting dimension, and we look forward to sharing these legendary brands and bold new adventures to our global audience of readers.”