Sponsored By

Matilda Turns 30!

The Roald Dahl Story Company will fete the 30th anniversary of Matilda on Oct. 1 and kick-off a series of celebratory launches.

License Global

October 1, 2018

1 Min Read

Sir Quentin Blake, the story’s original illustrator, has created a new art series depicting Matilda at age 30. Images include Matilda as an astrophysicist, world traveler, chief executive of the British Library and more. The illustrations will appear on the covers of the new anniversary edition titles by Penguin Random House, which are set to debut Oct. 4.

“I have had a lot of fun imagining what that little girl might be doing now [that] she’s all grown up,” says Blake. “Since, as a small child, Matilda was gifted in several different ways, it wasn’t very difficult… Illustrating Matilda was a wonderful experience. It has been very special to revisit her all these years later and marvel at the woman she would have become.”

Matilda was originally published on Oct. 1, 1988 and was the last major book published by Dahl. The Roald Dahl Story Co. will honor the occasion through 2019 under the theme "back to Crunchem," which celebrates the comradery of Matilda and her classmates under the care of Miss Trunchbull. The company will also unveil deals across publishing, marketing, events and licensing including a Matilda bath, book and bedtime gift set from Bloom and Blossom, which will debut this fall, and gift lines from The Book People and Sainsbury’s for Christmas.

Read more about:

MatildaRoald Dahl

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like