The Mail Gives Out Beano Sampler

The Beano

comic book that appeared as a free sampler in

The Mail

on Sunday. 

“This is the first time we’ve sampled

The Beano

as widely as this,” says Cathy Frossard, marketing manager, DC Thomson. “

The Mail

opens

The Beano

up to a wide-ranging audience, and we’re hoping that, with over 1.5 million copies of

The Beano

having gone out, we’ll reach new readers.”