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Magic Light, Organix Bite into New Gruffalo Biscuits

Magic Light Pictures has teamed up with Organix for a new line of healthy snacks for toddlers inspired by The Gruffalo.

The cocoa and vanilla flavored snacks come in Gruffalo and Mouse shapes. Each biscuit is made with exclusively organic material.

The tasty deal is the first since Magic Light brought all its licensing in-house. It comes as The Gruffalo celebrates its 20thanniversary with a range of activities and partnerships. The property has previously been licensed for AR trials and commemorative coins.

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