
License Global
July 24, 2019

Magic Light Pictures has teamed up with Organix for a new line of healthy snacks for toddlers inspired by
The Gruffalo
.
The cocoa and vanilla flavored snacks come in Gruffalo and Mouse shapes. Each biscuit is made with exclusively organic material.
The tasty deal is the first since Magic Light brought all its licensing in-house. It comes as
The Gruffalo
celebrates its 20thanniversary with a range of activities and partnerships. The property has previously been licensed for
and
.
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