Macmillan Children’s Publishing Group is seeing success with its new brand, Schoolies, based on the art of Ellen Crimi-Trent and produced by the publisher’s Priddy Book division.
An initial line of preschool books and flash cards debuted at retail in July and nine new titles are planned for the spring.
Schoolies in-store promotional programs will continue through the fall and
international editions will begin rolling out in key markets worldwide throughout the year.
