The Lumistella Company has announced a deal with HarperCollins Publishers. Starting this September, HarperCollins Children’s Books will release a range of 11 The Elf on the Shelf universe-themed titles over the next five years, and William Morrow Cookbooks will publish a holiday-inspired cookbook in fall 2024.  

The publishing program will introduce readers to a world beyond The Elf on the Shelf and include paperback, hardcover and digital editions of novelty books, early readers, picture books and fiction featuring familiar and new characters from Santa’s North Pole. The program will include an origin story developed by Chanda A. Bell, author of “The Elf on the Shelf: A Christmas Tradition.” 

“Our partnership with HarperCollins Publishers is a testament to our unwavering commitment to tell the stories of Santa’s North Pole in innovative and fresh ways,” says Bell, co-founder and co-chief executive officer, The Lumistella Company. “The enchanted North Pole has a rich, untold history that’s brimming with beloved characters, magic and action that will transport young readers into a vast universe and an age-old quest to protect the spirit of Christmas.”  

“The Elf on the Shelf is a bona fide children’s classic that has become a cherished holiday tradition,” says Rich Thomas, vice president/director, Publishing, HarperCollins Children’s Books. “We’re thrilled to have the Scout Elves and all their North Pole friends joining HarperCollins’ rich library of beloved classics and spreading Christmas joy to readers of all ages.”    

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