London Taxi Drives into Publishing

The deal was brokered by The London Taxi Company's licensing agent, Bulldog Licensing.

“IglooBooks is the perfect publishing partner for this iconic brand," says Rob Corney, managing director, Bulldog Group. "With their knowledge of the industry and strong array of formats, we are sure that this will be a successful partnership on a global scale."

The publishing deal is the latest in a series of successful agreements for the brand including for die-cast toys and an apparel range from Ted Baker. Bulldog is currently in discussions with more potential partners across a wide range of additional categories including remote control and plastics, games, apparel and accessories and homewares.