The daily evening newspaper will now highlight the brand on a weekly basis.
Through the agreement, the
London Evening Standard
will feature the brand every Monday as a regular feature.
“May the Thoughts Be with You has an enormous appeal to many age groups which makes it ideal for a newspaper–as well, of course, as a licensing campaign,” says Clare Piggot, director of licensing and merchandising, Larkshead Media. “Its combination of positive messages, witty drawings and memorable characters will be an amusing, entertaining and above all uplifting way to end Monday and face the rest of the working week for over one-and-a-half-million Londoners.”
May the Thoughts Be with You will also be at Brand Licensing Europe, taking place Oct. 10-12, at stand J14.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.