London Evening Standard Brings License This! Winner to Print

London Evening Standard

to feature May the Thoughts Be with You, the new publishing property that won the License This! competition at Brand Licensing Europe last year.

Through the agreement, the

London Evening Standard

will feature the brand every Monday as a regular feature.

“May the Thoughts Be with You has an enormous appeal to many age groups which makes it ideal for a newspaper–as well, of course, as a licensing campaign,” says Clare Piggot, director of licensing and merchandising, Larkshead Media. “Its combination of positive messages, witty drawings and memorable characters will be an amusing, entertaining and above all uplifting way to end Monday and face the rest of the working week for over one-and-a-half-million Londoners.”

May the Thoughts Be with You will also be at Brand Licensing Europe, taking place Oct. 10-12, at stand J14.