The Little Prince Celebrates 70 Years

To celebrate The Little Prince's 70th birthday, worldwide agent Propertiz Licensing has developed a wide product program.

April 6, 2018

2 Min Read

Happy 70th birthday to the Little Prince property!

i1(10).jpgFirst published in April 1943, The Little Prince is Antoine de Saint-Exupéry's most famous novella and has been an enduring property for decades. It's translated into more than 270 languages, making it one of the most translated non-religious books in the world, and boasts 400 million readers worldwide. More than 150 million copies have been sold, making it also one of the best-selling books of all time.

To celebrate the important milestone, Propertiz Licensing, Little Prince's worldwide agent, in collaboration with its U.S. and Canadian licensing agent, Lawless Entertainment, has developed a wide product program with many licensees attached.

On board is Gallimard for a new edition of books and e-books; a 70th anniversary medal from Monnaie de Paris; a special range of high quality faux-leather bookends from Züny; a new range of figurines from Pixi; a resin, life-size, limited edition statue from Leblon Delienne; and a collection of agendas from Moleskine utilizing Little Prince colors.

Also planned is a wide-ranging publishing program launched in April in the U.S. from Houghton Mifflin Harcourt that features three new editions of The Little Prince including a 70th anniversary boxed set that includes an audio CD narrated by actor Viggo Mortensen; a new edition with an introduction by author Gregory Maguire; and a new edition of the graphic novel by Joann Sfar. An e-book for tablets will also be published.

Additionally, the property will also get a host of apps from Thomson, Moffing and Andy Tab, as well as a 4D animation at Futuroscope in France, Isla Magica in Spain, Bakken Park in Denmark, the Moscow Planetarium in Russia and Vilvite in Norway. The Little Prince will also be featured at the Grevin Museum in Montreal, Canada.

An interactive "Draw Your Planet" mural/street art exhibit will debut in Montreal in October, and the original book draft and drawings will be exhibited at The Morgan Library and Museum in New York in 2014.

To further support the 70th anniversary, The Little Prince website has also been branded to celebrate the event.

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Lawless Entertainment
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