Agency will also seek co-production financing for the literary brand.

Author Judy Petersen-Fleming and illustrator Suzy Spafford have appointed Lawless Entertainment to represent their children’s book Periwinkle’s Journey for licensing and merchandising worldwide.

As the brand’s agent, Lawless will seek a variety of licensing deals as well as direct-to-retail opportunities. The agency will also seek co-producing financing for the property.

Periwinkle’s Journey follows the smallest penguin of all, Periwinkle, who is also blue and different from the other penguins. Hesitant at first, Periwinkle learns during her journey to be brave and realizes that it’s not how you look on the outside, but it’s what’s inside that counts.

“Suzy and I had so much fun creating the personalities of the penguins in Periwinkle’s Journey. Our hope is that children and parents reading to them fall in love with these comical birds, and that the story of their Antarctic adventure sparks a natural curiosity and caring about penguins, wildlife and the natural world,” says Petersen-Fleming. “Working with Lawless Entertainment allows us the opportunity to have an even bigger impact.”

Lawless Entertainment will feature Periwinkle’s Journey at Licensing Expo, May 23-25.