May The Thoughts Be With You will expand into multiple categories like apparel, paper products and more.

Charlotte Reed has tapped Larkshead Media to manage the global licensing program for May The Thoughts Be With You, the new publishing property that won the License This! competition at Brand Licensing Europe last year.

Larkshead will initially focus on categories such as paper products (greeting cards, gift wrap and notebooks), apparel (t-shirts and nightwear) and gifting.

“Charlotte’s is an extraordinary story–and May The Thoughts Be With You is an extraordinary property,” says Clare Piggott, director, licensing and merchandising, Larkshead Media. “Uplifting messages around themes of mindfulness, care and love are not unusual but none combine the wit and originality that has made May The Thoughts Be With You such a big word-of-mouth hit. We are sure that, managed with the same care and attention that has brought the book to an ever-increasing international market, this will be a very popular licensing program.”

May The Thoughts Be With You is a book of Reed’s own thoughts illustrated with cheerful, fun cartoon characters and was founded to aid in Reed’s recovery after a debilitating bout of depression in 2008.

“It’s extraordinary that a simple but heartfelt response to one of the lowest points in my life has developed into something that has touched so many people. I’m so excited to be starting this licensing journey and looking forward immensely to bringing the ideas and imagery of May The Thoughts Be With You to an even bigger audience.”