Langers Juice Promotes Hungry Caterpillar

In celebration of the 45th anniversary of The Very Hungry Caterpillar by Eric Carle, Langers Juice will feature the iconic character on its packaging as part of a six-week promotion.

The brand’s North American licensing agent, The Joester Loria Group, negotiated the deal.

Customers who purchase three marked bottles of Langers juice will also receive a limited edition The Very Hungry Caterpillar snack box.