
British children's publisher Ladybird Books has challenged students from the London College of Communication to re-imagine its brand as it celebrates its 100th anniversary.
The six-month long project will culminate in an exhibition during London Design Festival Sept. 19-27. Students will present their concepts to Ladybird in late March and the winners will be announced in early April.
Penguin Licensing and Consumer Products has also launched a
consumer products programfor the publisher's centenary this year.
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