Kathy Ireland Extends with Bendon

Kathy Ireland Worldwide and Bendon have renewed their partnership for the Kathy Ireland Imagine line through 2023.

April 6, 2018

Kathy Ireland Extends with Bendon

Bendon will continue to develop storybooks, creative play items and more for the model’s company.


The range currently includes story books, touch and feel books, lift a flap books, jumbo puzzles, memory matching cards, lace up cards and adult coloring books. Through the extended partnership, Bendon will create additional storybooks and S.T.E.A.M.-focused educational products.

"We treasure and proudly share with Bendon the pure joy that our products bring to children," says Kathy Ireland, chief executive officer and chief designer, kiWW. "The greatest gift that any of us can give, is supporting a child's early development in math, science, athletics, reading pleasures and education. Ben and his creative and dedicated team at Bendon are truly the perfect partners to share this gift with.”

Bendon’s Kathy Ireland line is currently distributed in North America and it plans to expand the range worldwide.

"We are thrilled with our partnership as we continue to co-develop high-quality

children's activity products at a good value," says Ben Ferguson, chief executive officer, Bendon. "Bendon's Kathy Ireland line of products represents classic play patterns as well as new, innovative formats that capture the essence of the kiWW mission statement 'solutions for families, especially busy moms.' Our two companies are partnered closely in developing this premium line of products for children ages 3 and up and are committed to continuing this successful relationship.”

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