GZ Art-land will oversee the brand in China, Taiwan, Hong Kong and Macau.

ASIA–The Joester Loria Group, the worldwide brand licensing agency for The World of Eric Carle, has appointed GZ Art-land to serve as its local representative for the publishing brand.

Under the terms of the deal, GZ Art-land will be responsible for licensing the brand and its popular characters throughout China, Taiwan, Hong Kong and Macau.

Additionally, The Joester Loria Group is gearing up to celebrate the 50th anniversary of Eric Carle’s iconic book The Very Hungry Caterpillar with a host of promotions and partnerships. Learn more about the agency’s plans for the brand here.