JLG Pairs with Spin Master for Eric Carle

The Joester Loria Group has brokered a deal that will see Spin Master create a series of Moonlite packs featuring the World of Eric Carle’s signature stories.

Through the partnership, Carle’s most popular stories and characters will be highlighted on two varieties of Moonlite packs including the Eric Carle Storytime Projector Gift Packs, which features The Very Hungry Caterpillar; Brown Bear, Brown Bear; The Very Busy Spider; 10 Rubber Ducks; and Mister Seahorse. The second starter pack, meanwhile, will feature The Very Hungry Caterpillar and 10 Rubber Ducks.

“The magic of bedtime begins with the stories and pictures from timeless children’s books such as the World of Eric Carle’s classics,” says Natalie Rebot, founder, Moonlite. “We are excited to really bring the iconic colorful illustrations to life with the new Moonlite packs, further enhancing the imaginative experience of his signature stories for generations to come.”

Carle’s signature stories will be available on Moonlite packs in the U.S., Canada, U.K., Australia and France, beginning this September. Additional story reals will be released in spring 2019.

Moonlite is a storybook projector that attaches to almost any mobile phone and uses the phone’s flashlight to project story images onto the ceiling or wall. The “Moonlite” app is also available for download in both the Apple App Store and Google Play.